Why book simon sinek

What motivates people to act? Whether it’s a purchase decision or the ability to inspire a group of employees to begin working on an important project, there’s a mental switch that mobilizes people to action.

According to leadership expert Simon Sinek, the push-button activates when a leader leads with their “Why.” He references organizations like Southwest and Harley-Davidson that lead with Why, explaining it’s the defining factor that launches businesses into success.

This philosophy is the central focus of his best-selling book, Start With Why.

Simon sinek why - youtube

Leading with Why is what gains leaders followers. This process doesn’t happen by force, but through the inspiration people feel when they hear a message that creates a unified sense of belonging and purpose. Sinek uses Martin Luther King, Jr., as a prime example of a person who led with their Why.

Because King’s message of equality was clear, emotionally compelling, and positively influential, he acquired a vast amount of followers who propelled the group’s collective vision forward.

Through his studies on great people and orga

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