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New york fashion week.
Fashion Week 101: What It Is and Why It Matters (2025)
It’s always kind of like Groundhog Day when Fashion Week rolls around. We’ve all been here before, but in the weeks leading up, we’re like deer caught in headlights—anxiously waiting for the frenzy to start.
But what is it?
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Fashion Week can seem like a mysterious, seemingly glamorous machine that churns out countless runway shows, copious amounts of street style photos, and lots of celebrities preening in the front rows. So, before this season’s madness starts on February 12, we thought we’d break it down to the basics.
Here we go.
What is Fashion Week?
In a super condensed nutshell, Fashion Week is when the industry’s top designers present their upcoming collections in a series of runway shows and presentations.
When did Fashion Week start?
What is the history behind it?
The first official Fashion Week began as "Press Week" in 1943 at the height of World War II. The American fashion media couldn’t get over to Paris—where the most fashion-y of shows went down—to see the next season’s collections.
Silver lining:
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