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Should you be using Quora for marketing?
In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience.
More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them.
If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go.
However, just like any social marketing campaign, you’re going to need a strategy.
Here’s your guide on how to use Quora for marketing.
Q&A: What is Quora?
Quora is an information-focused site where people ask and answer questions.
The queries range from “Who would win in a fight between Superman and Captain Marvel?” to “How to market on social media.”
With around 400,000 topics on Quora right now, you’re sure to find something worth talking about.
Similar to Reddit, Quora relies on a credit-based upvoting system. The more people that upvote your answer,
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